Marketing and Economic Analysis

The PVMC Marketing and Economic Analysis (MEA) project seeks to bridge the gap between OEMs and end-users, whether they be energy off-takers, PPA providers, O&M firms, or utilities, by identifying pull-market opportunities for new product development. Over its recent history, the project has been a forward-looking technical marketing endeavor to aid PVMC in emerging areas of interest for the solar industry. The bulk of the project revolves around a strategic combination of industry interviews and surveys, for direct voice-of-customer context, and secondary research, for industry-wide context.

The PVMC Marketing and Economic Analysis (MEA) project seeks to bridge the gap between OEMs and end-users.

In 2016, PVMC opted to focus MEA efforts on a burgeoning topic for distributed PV: grid interconnection. The project is designed to first identify technical barriers to interconnection, then select technical focus areas (e.g., process improvement, communications, grid services) in which PVMC can help develop product solutions, and finally, explore collaboration opportunities among existing PVMC members and select utilities. The feedback will be shared with the other two PVMC teams (NPI and SPO) and they will help devise technical solutions. PVMC has set an end goal of a 25% reduction in interconnection costs in the C&I market.

The PVMC Marketing and Economic Analysis (MEA) project seeks to bridge the gap between OEMs and end-users.

The preliminary outcomes from the project have led to early-stage development of a secure and private “big data” repository. This platform is intended to allow sharing of data and analytic capabilities and to leverage the insights of company-specific data within a pooled big data ecosystem.

Select past MEA project activities:

  • Market-potential analysis (roof area and PV capacity) of the C&I mid-market and identification of key technical barriers preventing growth seen in other markets (i.e., residential and utility-scale)
  • Prioritization of states for lightweight PV deployment potential based on energy market conditions and local building stock
  • Survey of major commercial businesses to identify solar acquisition strategies and key technical barriers to adoption
  • Sensitivity analyses of the effect of various system configurations (e.g., East-West orientation, thin-film tilt angles) on economic viability
  • Cooperation with non-solar industry stakeholders, including real estate industry, utilities, and software/data analytics companies
The PVMC Marketing and Economic Analysis (MEA) project seeks to bridge the gap between OEMs and end-users.